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Author: Laura_Brito, Contributing Editor
| If you find you are having problems using Ebay, you can check this page Ebay System Status Announcements Board. Here you will see news and updates on system outages and problems throughout the system. With a system so complex as Ebay, you will find there are usually some types of problems daily or weekly. |
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| Ebay is most certainly a viable source for marketing and selling your artwork and one of the first things you will need to decide is User ID. An individual can keep their ID on Ebay simple or complicated. Your Ebay ID becomes your Ebay Name. You should think about it carefully before you decide because you will want it to tell the buyer something about yourself. User ID's like pastelseller or neo_art are simple and relay information about the seller. User ID's like eatmypants or pepedub neither say anything about the seller nor their product. Ebay no longer allows email addresses or the URL of your website for User ID's but some of these still exist on Ebay. They were created before the new rule which is meant to keep sellers from steering business away from Ebay.
Another identity trick is to use initials in the title of your auction which only you might use. This is usually a group of 3 letters that will identify you if someone does a search for those 3 letters; for example, "IBB" or "DFD". Usually, these are the letters of your business name or doing business as (DBA). This can also give you a slight edge especially if you are able to create a following (a group of customers who watch your auctions regularly) who will use the term in their search. |
| Your Auction Title is one of your most important tools. First, it helps to catch the viewer's eye. You need to be sure you use every character provided by Ebay for the title! The more you offer in your title, the more chances you have of someone clicking on it. Auction titles that say things like pretty picture or small sculpture, will most likely be passed over because they really don't tell the customer anything descriptive about the item! A more appropiate title would be Large Lovely Ocean Wave Oil Painting Scene or Antique Bronze Sculpture the 3 Muses 18. Your title needs to include as many descriptive search terms as you can fit in that still pertain to the item. Never use the word and or inches; instead use & or " instead. You don't want to take up valuable spaces for words that have little or no meaning! Also it is a good idea to say your title out loud to make sure it sounds good. Sometimes it can be tricky to get a good title and it takes some effort. You have approx 45 characters in your title; at other sites it can be slightly more or less. Write down all the descriptive words you can think of about your item; then pick the ones that you feel most people will use in their search to find that item. You can also capitalize words in your title, but you cannot use Bold text. That is an option that will cost extra!
Remember! the gallery pic is an option you don't want to pass over. When someone searches for your items, the gallery pic will show in the search line. Without it, your item will only be seen as text next to hundreds of other items with a picture! Which item would you most likely choose? Gallery Pics will be covered in detail later in this article. |
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