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Author: Scott_Burkett, Contributing Editor
| "Trees on the Prairie", 4x6, Oil on Linen, Linda Blondheim |  |
| How did set a pricing strategy for them?
Eliza Leahy: Starting low. I set the bid to the minimum price that I'm willing to sell at and if they bid up from that, great! Once I'm known on Ebay my prices might go up a little! Phyllis Franklin: I took note of other cards that were for sale and also looked at the gift basket selection. I do not print the cards myself but rather have them printed. I'm finding that it is just as cheap to have them printed for me so I can use my time creating. Arlene Steinberg: For the paper sculpture and the colored pencil small florals, since each is an original, the price was based on including the cost of my materials, the time it took on average to make one, my yearly overhead, etc. For the prints and notecards, I used that same formula basically. Charissa Thomas: My pricing is derived from the amount of time and work I put into a plate, the cost of the paper, and other supplies needed to create and print the plates. Sandra Fletcher: When I started selling these works I was brand new to Ebay with no feedback record. The advice in the Internet Sales Strategy forum seemed to be to sell at a low price - so folks did not feel they were taking too much of a risk on an unknown - and build up a following. I think this approach has worked very well for me and the kind of work I am doing suits that strategy. Although I don't make a huge sum of money when a painting sells for the minimum bid price, I tend to take an overall view of my sales and look at the average selling price. Judy Lalingo: In my first miniature show, I priced 3" x 4"s in the $150 range, basing it on the time it took to finish (roughly 10 to 20 hours.) Over time, I've slowly increased my prices to what the market could bear. The thing is, once an artist sells for a certain price, establishing their market, it's a disservice to your past collectors to downgrade your prices, even if you're having one of those bouts of famine. Linda Blondheim: Whatever each market will bear. |
| "Daffodils", 4x6, Colored Pencil, Arlene Steinberg |  |
| What are your frequency of sales of the smaller works?
Eliza Leahy: Every time I put pictures on auction at Ebay which is constantly at the moment. Phyllis Franklin: Gift baskets are selling around 10 each week. Notecard boxes are a little slower but I don't check each week. The stores just call me when they need more cards. This year I've sold over 100 boxes. It's easy for me to keep up with this because I order my cards printed 10 boxes each time. 5x7's sell rather well and I do include these in some of my gift baskets. Arlene Steinberg: Depends on how many venues I'm showing in. Charissa Thomas: I sell enough to pay for my supplies and efforts, but hope to be selling more once I have opened an Ebay auction for my work. Sandra Fletcher: I try to list daily which means I have auctions finishing daily. Over the last couple of months nearly all my paintings have sold which means I have pretty much been selling a painting a day. Judy Lalingo: It's hard to say. Like most artists, it is feast or famine, inconsistency is the rule. Much of it depends on the economy, the location of the show, the advertising, the turn-out, the tastes of the public. I don't sell out of my studio, by personal choice. I prefer to exhibit in galleries, juried exhibitions, juried art festivals. On the average, a miniature will usually sell in the same year it's produced, often in the first show in which it is exhibited. Linda Blondheim: Weekly. |
| "mini nude - standing nude", acrylic on canvas, 3 x 5, Eliza Leahy |  |
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